Digital Dealer
Digital Dealer 2026 in Review
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Car Dealership Guy NewsInsights
You Fired the Agency… But They Still Track Your Site?
Dealers spend large sums of money driving visitors to their website. They spend on digital marketing such as…
Dealer News September 25
The Weakest Link in Data Attribution Part II: Data Standardization
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements…
Dealer News September 24
Getting the Most Bang from your Social Media Bucks
Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to…
Dealer News September 24
How Trustworthy Is Your Dealership? Take the Quiz!
Women make a full 45% of new consumer car purchases—that’s no small market. And when it comes to…
Dealer News September 23
5 Retention Greats in Auto History
Like many of you, I like “Best of” lists. They can often be amusing, but also provide a…
Dealer News September 23
Are You Listening?
The stereotype of the car salesperson of yesteryear who didn’t let the customer get a word in edgewise…
Dealer News September 23
Drive Profits with Improvements to Your Wholesaling Process
As a half-full glass kind of person, I believe there are opportunities for franchised dealerships to thrive in…
Dealer News September 23
How Technology has Transformed Customer Service
Technology has increased by leaps and bounds. It’s also greatly improved our lives. This impact spills over into…
Dealer News September 23
Turn One-Time Visitors into Lifelong Customers
The objective for dealerships is profitable growth. All the things that dealers manage every day — customer interactions,…
Dealer News September 23
