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Facebook Remains a Dominant Force in Digital Strategy and Consumer Behavior
Having a digital strategy is the best way to prepare your organization’s infrastructure so that it will be…
Dealer News December 3
Internet Leads: They’re Not Dead. But They’re Also Not Everything
According to a recent study, 49 percent of car buyers make their first contact with dealerships by walking…
Dealer News December 3
5 Search Strategies for Selling New 2019 Vehicle Models
The automotive industry is ever-changing and dynamic. It is estimated that 75 new vehicle models will launch in…
Dealer News December 3
Hiring/Retaining Talent & Laying Off Excuses
High employee turnover is affecting dealerships and dealer groups across the U.S. — and if you’re a dealer…
Dealer News December 3
Good Tidings of Great Joy: Fixed Ops Has a Bright Future!
‘Tis the season to be of good cheer, and fixed ops departments have much to celebrate. The future…
Dealer News December 3
What You Should Know About the Tax Cuts and Jobs Act of 2017
The automotive retail industry is no stranger to oversight and regulations by both state and federal authorities. In…
Dealer News December 3
Why You’re Overspending in Search Campaigns
Paid search is an area where dealerships commonly overspend (in huge amounts), and at the same time, do…
Dealer News December 3
It Might Be Time to Revisit Service and Body Team Production – Part 3
In the last two columns, we reviewed the service and body team production system’s history and many facets,…
Dealer News December 3
Steak Knives, Really?
After having attended a remarkable Digital Dealer 25 Conference & Expo in Las Vegas, I was left with…
Dealer News December 3
