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Facilitating Online Car Buying Without Losing Profit or Control
More than 80 percent of consumers say they want to complete one or more steps of the purchase…
Dealer News March 27
Embracing the Essential Digital Media Mix
By Alex Melen, Founder, SmartSites Did you know that almost a third of all digital spend is wasted…
Dealer News March 27
It’s Time to Stop Guessing About Your Marketing ROI
Your dealership’s digital marketing strategy has a lot of moving parts. Paid search, organic content, social media campaigns,…
Dealer News March 27
Digital Word-of-Mouth: The Overlooked Hero During a Slowing Auto Economy
By Carol Marshall VP of Operations, ActivEngage, Inc. According to a recent survey, 59% of auto buyers said…
Press Releases March 27
When Analytics Lie
By Casey Tuggle CMO, SocialBot and Kelly Auto Group, Inc. Google Analytics has been lying to you for…
Dealer News March 27
Interview with John Alfirevich of Apple Chevrolet
In the following interview, we talk with Apple Chevrolet’s Dealer Principal John Alfirevich, who was recently named Ally…
Dealer News March 27
Automotive Manufacturers New Direction Affects Long-Term Dealer Planning
By David Weaver, CSP® Associate, The Rawls Group A few years ago, I received a call from a…
Dealer News March 27
A Hiring Optimization Framework to Grow Revenue & Attract Qualified Applicants
By Ryan Kohler, CEO, DealerHiring (powered by ApplicantPro) It’s no secret that auto dealers all across America struggle…
Dealer News March 27
Pricing Strategy: Dare to Compare
Many years ago, I helped engineer a program with a major manufacturer called “Dare to Compare,” where the…
Dealer News March 27
