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Building a Powerful Brand is Everyone’s Job
Author Joe Calloway described a “brand” well in his book Never by Chance: “A brand is defined as…
Dealer News March 1
Boost Website Rankings
If you’re familiar with video marketing, you know that having videos on your dealership’s website improves SEO value.…
Dealer News March 1
Media Report: Who Why What When Where!
Nielsen introduced their media total audience report a few weeks ago and the bottom line for local retailers…
Dealer News March 1
Manheim Express Concierge Service, Now Available Nationwide, Saves Dealers Time
Concierge specialists provide full-service experience and expert guidance in listing and pricing vehicles through Manheim Express mobile app…
Dealer News March 1
Behavioral Data & Artificial Intelligence: The Keys to Marketing Personalization
It’s simple. Without good sources of data, you can’t have artificial intelligence (AI). In fact, 97% of Fortune…
Dealer News March 1
Data Gaps Are Costing You Sales Every Month. Here’s How to Close Them!
When it comes to marketing success, it’s becoming increasingly clear that disconnects in your dealership’s data are no…
Dealer News March 1
Under the Hood with Automotive Inventory Ads for Prospecting
On January 25th, Facebook announced updates to our automotive solutions that are available for dealerships to showcase their…
Dealer News March 1
How to Drive Growth Through Digital Marketing
Technology is changing the car-buying experience. Consumers are no longer taking a linear path to purchase. Today’s consumer…
Dealer News March 1
An Exclusive Interview with Brad Wise of Ferman Chevrolet Mazda
Ferman Automotive Group, an independently owned and operated group of franchise car dealers, serves the Tampa Bay area…
Dealer News March 1
