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The 4 Laws of Influential Conversations –Part 2
It’s our conversations that shape our results. We live in the Age of the Consumer, and it takes…
Dealer News April 30
Inspire Your Guest to Invest
The primary purpose of a professional service advisor is to sell service, or as Scott Russeau puts it,…
Dealer News April 30
The Whole-Dealership Data Layer: The Time Has Come to Unify Your Data and Measure ROI
Picture the following scenario: you check your dealership’s monthly ad performance and notice an increase in clicks on…
Dealer News April 30
10 Traits of an Extraordinary Social Media Manager
With the increase of consumer preference to use online channels for communication, it’s crucial to devote attention to…
Dealer News April 30
Broadcast Advertising Back to the Future!
I remember when I had to wear a tie every day for business. I bought a lot of…
Dealer News April 30
Demystifying Digital Marketing: Using Metrics to Assess Effectiveness
By Tony Allison, Justin Cerone and Steve Wojcicki These are fast-changing times for auto dealers, as various forms…
Dealer News April 30
Top 5 Reasons Dealers Need to Engage Their State Dealer Association
With the automotive retail industry, a full decade from the depression of 2008-2009, and with vehicle sales relatively…
Press Releases April 30
Developing a Revenue Center
Is it time to innovate yet? The market is changing. Profitability is being challenged once again. Dealers are…
Dealer News April 30
The Tales of a Parts Pro…
Not much is written about the travails or the contributions of parts counter personnel. These suppliers of necessities…
Dealer News April 30
