Dealer OPS & Leadership
Data: Higher Prices Double Length of New Car Negotiations
BURLINGAME, Calif. -- CarWoo! data, obtained from their online MarketPlace for new car buyers and sellers, reveals that after peaking during July, the rigor of negotiation appears to be lessening as new car prices begin to return to first quarter levels. In March of...
ActivEngage, Inc. Executive Demonstrates How To Deliver More Qualified Leads
Turn your existing web site into the most powerful lead generation tool you have at your disposal. Learn how to identify shopper persona and develop content that will drive them to convert. How can you optimize your web site by leveraging A/B split testing to create a...
GM: Camaro Most Popular Sports Car on Street and on Facebook
DETROIT – The Chevrolet Camaro continues to be the best-selling sports car in the United States, and now is the most-popular vehicle on Facebook. The official Camaro page has 1.8 million fans – and counting – more than any other official vehicle page on the social...
CEO and Co-Founder of Dataium, LLC, Describes How To Turn Dead Leads into New Sales
Advanced web 2.0 visitor recognition technology and advanced data analytics provides unprecedented visibility into auto shopper behavior and online shopping activity. By combining these technologies you can identify which current and past leads are currently shopping...
Automaker’s Facebook Page Replaces Operators
According to a story from AutoTrader.com, Nissan is looking to use their Facebook page for more than just posting interesting content. The story said the automaker’s Facebook page is turning into a place for consumers to post questions they would normally use a 1-800...
New Car Sales Jump More than 57% and Service ROs Grow by 1,700 at Huffines Hyundai of Plano Texas
Over the last year, since August 2010, Huffines Hyundai of Plano has experienced a dramatic increase in new car sales, up more than 57 percent and its service department has written over 1,700 ROs compared to the same period the previous year by implementing an...
Your Culture is Showing
I have always enjoyed training salespeople, in particular car salespeople and financial advisors. Both industries have a common thread. They are both male dominated businesses. Both industries have a poor recruitment record when it comes to hiring and retaining women...
Demystifying SEO and Organic Search
If you have 150 pages with duplicate titles, you lose the ability to make that page unique to the search engines With 80% plus of both new and late model used shoppers using Google in the search process, you could be losing market share if you rely strictly on your...
OnStar Helps Your Phone Tell Your Car Where to Go
DETROIT – OnStar is announcing a navigation enhancement to its RemoteLink mobile app that allows a subscriber the ability to search for a destination on his smartphone and send it directly to his vehicle where the route can be accessed audibly through OnStar...
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