Auto Retail News

From Ragan.com: GM on possible Justice Department investigation – no comment. First, there was the news that General Motors was recalling nearly 800,000 vehicles manufactured up to 10 years ago over faulty ignitions. Then the news came that the

The PPC diagnostic manual, from Search Engine Watch. It happens to the best of us: campaigns or ad groups flatline, ad spend creeps up, sales and leads decline. No matter how great of a PPC manager you’ve become, something is bound to happen to

IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today revealed results from five recent campaigns powered by Loyalty Driver Premier. Five automotive dealers earned more than $2.37 million in comb

Six tips for mobile-optimized email marketing, from Marketing Profs. The increase in smartphone usage is altering email marketing planning, especially how emails are designed for mobile devices to drive immediate customer action. Though text and inst

Here I am: A potential customer stepping into a brand new vehicle on your lot. As I open the door, a side step automatically folds down to help me step into the cab. The soft leather seat molds to my backside. The dash lights up with easy-to-use cont

Truly effective video marketing means much more than moving pictures and an audio script playing on the vehicle display pages of your website. Having a true video marketing strategy is crucial to your dealership’s success. In addition to showcasing

Everyday, thousands of potential customers in your city are using Twitter, telling friends near and far, what’s on their mind, and what they’re doing right now, right? (They are). So that might be a great place to start looking for some “online

Content marketing is a vital component of your business’ overall digital marketing strategy. You may have heard the term “Content is King” over that past few years but what power does this “King” actually have when it comes to driving traff

Carfax has unveiled an innovation in online car shopping that helps consumers find the right car with the right history. At carfax.com, online shoppers now can search for used cars with specific vehicle history details – things like no accidents re