Auto Retail News

From The Guardian: Battle for the car – will Google, Apple or Microsoft dominate? The battle for the car between Apple, Google and Microsoft has ignited this year with the launch of Apple’s CarPlay and Google’s Android-based Open Automotive

8 vehicles that force people to take sides, according to Wall St. Cheat Sheet. This should come as little to no surprise to, well, anybody, but different people often have different tastes. And this is a good thing — it’s a part of what makes us

Learn Three Key Ingredients to Driving Low-Cost, High Quality Facebook Traffic to Your Dealer Website One of the problems Internet marketing departments face is the many options available for online advertising. Not only are platforms expanding, but

How to Get More VDPs From Your Site and Eliminate Third-Party Site Costs What’s the best way to tell if your website is pulling its weight? One very useful analytic that everyone seems to be talking about to gauge a site’s usefulness is VDPs, or

Over the years, one of the lessons that I’ve learned is, to prepare for the future you must understand the past. The same lesson can and should be applied to the automotive industry. As manufacturers, aftermarket companies and retailers continue to

Car sales are up, but only slightly. According to International Business Times, Chrysler and Nissan sales are up 11 and 15.8 percent respectively, but all of the other “Big 8” automakers are down compared to the previous February. The rel

Buying Trends to Know & Adapt to for Greater Sales It may be a “chicken and egg” dilemma — is the Internet changing the way people shop for cars, or are shopping habits driving Internet trends? The point automotive marketers need to kee

Protecting Your Dealership and Yourself As we dealers use the latest tracking software to better target our customers’ habits and preferences, we’re fast approaching a potential train wreck on this virtual pipeline of personal information gatheri

“The only constant is change.” Heraclitus, Greek philosopher (535 BC – 475 BC). And with social media, nothing could be more true. So when Digital Dealer favorite A.J. Maida returns for the 16th Digital Dealer Conference & Exposition Ma