Auto Retail News

New York, NY— April 6, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, today announced the release of a new eBook, Marketing Attribution: T

Customer Equity is an essential metric in determining the value of a business. So what is it, and how is it determined? Customer Equity Customer equity is defined by how valued a customer feels not by how much that customer values a company. This val

Weekend thought starter: What selling kayaks and cars have in common, from Dealertrack. I bought a kayak today. I didn’t intend to at the start of the morning, but you know how it goes…the time and the price just seemed right. Truth is, I had bee

How to Make Your Digital Dealership Inviting for Non-English Speakers, from activEngage. American online communication predominantly uses text in English. However, depending on your dealership’s location, your customer base could have more non-Eng

In my session, “Fixed Operations: The Auto Industry’s Missed Marketing Opportunity,” Iwill explain why a dedicated digital marketing effort around Fixed Operations is essential for dealers to compete with independent service shops for local cus

ATLANTA – As a company committed to innovation, quality and improving how they manage their vehicle portfolio, Porsche Cars North America, Inc. (PCNA) has signed an agreement with Cox Automotive to utilize the Actuos Portfolio Management Soluti

Chevy Malibu sheds weight, gains room with sculpted 2016 makeover, from Automotive News. NEW YORK — The next-generation Chevrolet Malibu will be larger, lighter, packed with new safety gear and wrapped in sculpted sheet metal that signals Chevy

Car maintenance sucks — but Openbay’s new device helps drivers not get screwed over, from Pando Daily. Car maintenance, and the costs associated with auto care, is a pain point and often a total mystery for many car owners. It is also one of the

Automotive Trends in Safety and Comfort Repairs, from Dick & Rick’s Auto Interiors. We are going through many dramatic changes in the automotive industry… some have made the automobile much more technical to not only operate, but also