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3 Ways Successful Dealerships Develop Loyal Service Customers

There’s no denying the positive impact of successful service departments in top-performing dealerships. While fixed ops account for only 12% of a dealership’s total revenue, they account for 60% of net profits. In general, when a service departme
Jun 3, 2015
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Plugging the Leaks in F&I

Unrealized opportunities for profit occur all too often in the F&I office. At the recent Industry Summit in Las Vegas, John Braganini, principal, Great Lakes Companies, and Steve Veldkamp, director of training, Great Lakes Companies, faced the is
Jun 3, 2015
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Superior Integrated Solutions Becomes Largest Single Integrator For Dealertrack Opentrack Platform

Superior Integrated Solutions (SIS), the industry’s leading integration provider for auto dealerships, today announced that that it has become the largest single integrator for the Dealertrack Technologies Opentrack platform, with over 1 million re
Jun 3, 2015
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4 Reasons Why Video is Your Fiercest Weapon

Today, we can find social media participation in nearly every corner of the automotive industry; dealerships are active on Facebook, automakers are sharing images on Instagram, even salespeople have joined the movement tweeting and posting trying to
Jun 3, 2015
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The Vast Research Conspiracy

All it takes to sell anything to most car dealers is a report starting with the words… “Our most recent research shows that …” We are such suckers for misinformation disguised as valid research. All I have to say about that is my own research
Jun 3, 2015
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Dealership Solutions: 10 Things To Know After Hiring Millennials

There has been an abundant amount of buzz surrounding millennials the past several years. The media keeps releasing articles and reports, telling us all about this young and ever growing piece of the workforce. Granted, this is essential information
Jun 3, 2015
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Education, Simulation, Accountability

Education, simulation, and accountability! Let me just expand on this. If I want to train in golf, I don’t just watch golf on TV. While watching golf on TV I may become educated in golf, but then I need to train through simulation. I would need to
Jun 3, 2015
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Your customers talk…so listen!

I went to the Apple Store the other day (something I’m sure a lot of us have done). You see, I roll with a 4 year old Macbook Air & I love it but the power cord frayed, died, stopped working. Being that I was at work working on some graphic
Jun 3, 2015
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3 Strategies Using Incentives to Drive Auto Sales

We’ve all seen the quintessential fishing reel and bait when referring to rewards and giveaways; Convincing people to take action by offering them something free does work. But why? It really comes down to human beings and the mental triggers that
Jun 2, 2015