Auto Retail News

How Much Consumers Are Willing to Pay For Car Tech, from Auto Remarketing. WESTLAKE VILLAGE, Calif. – Selling cars becomes more and more like running an electronics store every year with the massive amounts of in-car technology becoming preval

Call Intelligence Index Finds Mobile Ads Are Driving Calls, Not Just Clicks Analysis of 32 Million Phone Calls Shows Education Industry Ahead of Overall Mobile Marketing Trends, Auto Industry Has Potential to Grow SANTA BARBARA, Calif. – May 6

ToutApp adds team news feed to help salespeople get along, from Venture Beat. Like athletes, salespeople are constantly getting tips on how to run the race faster. But, although they’re also highly competitive, salespeople can benefit by seeing wha

Scripting Cold Calls Is A Bad Idea: Why Most Call Center Managers Have It Wrong, from Forbes. We’ve all been there. Maybe you worked in sales, or maybe you were fundraising, trying to get someone to pick up the phone and actually listen to you. Let

Fiat Chrysler wants to give dealership workers a free ride to college, from CNN. If the cost of college is weighing you down, now’s a good time to get a job at a Fiat Chrysler (FCAM) dealership. The automaker announced Monday that it will ro

Peak Performance and Outsell Join Forces to Deliver a Powerful Cross-channel Customer Engagement Solution, from 24-7 Press Release. CALABASAS, CA, April 30, 2015 — Peak Performance and Outsell have announced a business partnership and new prod

How Much Should My Dealership Invest in Digital Platforms?, from 9 Clouds Automotive Marketing. WHY DEALERSHIP MARKETERS SHOULD THINK LIKE WARREN BUFFETT There’s no question that with the top-down economics of manufacturer co-op programs, the motto

Whether Sales are Up or Down, Dealers should Always Look to Improve Their Marketing, from Driving Sales. There’s a trend we’re seeing from the automotive industry that is both interesting and a little disturbing for conscientious vendors.

6 Steps to Getting Referrals, from NCM Institute. The easiest lead to close is a referred lead. Unfortunately, not many automotive salespeople have mastered the art form. I’ve developed a simple, six-step process for obtaining referrals that will g