Auto Retail News

The Best Solution is the One that Works, from Dealer Solutions. This past month during the 18th Digital Dealer Conference in Tampa, FL (my home) I had the opportunity to not only attend solid Keynote speakers, but also participate in the live broadca

Animate Your Social Media Marketing With GIFs, from Marketing Land. Want to make your social media marketing really pop? Use animated gifs, of course. Columnist Alison Zeringue tells you how to go about it. If pitted against each other in a popularit

Take Advertising and Marketing Risks, Attract More Customers, from Dealer Marketing. Last month, we discussed Budweiser’s Super Bowl ad, “Brewed the Hard Way,” and how you can turn a “marketing mistake” into a sales boom in your dealership

St. Louis, Missouri, May 11, 2015 — EZPZ Results, the first online newsletter service exclusively for automotive salespeople, today announced that a recent online survey of 1,510 consumers between the ages of 25-65+, found that 74 percent of r

Las Vegas, NV – May 12, 2015 – SureSale, the certified pre-owned marketing program designed to change the way used cars are bought and sold, today launched its upgraded certification platform – “Check, Inspect and Protect” – which targe

Ford Dealers Will Test Beacon Technology To Assist Car Shoppers, from Edmunds.com. DETROIT — Ford plans to test “beacon” technology at a number of dealerships, allowing shoppers to learn more about vehicle features using their smart

4 Secret Skills of Successful Managers, from Auto Dealer Monthly. Globalization, technology, rampant regulation and fierce competition at every turn have created an increasingly complicated work environment at most auto dealerships. This is causing p

How (and Why) to Go Green at Your Dealership in 2015, from Dealer Marketing. Like most auto dealers, you’ve probably got a lot on your plate in the coming year. The economic recovery has provided a boost for car sales, and most dealerships are hopi

How to build a successful management team, from Advent Resources. Surround yourself with people smarter than you. The Leadership Insider network is an online community where the most thoughtful and influential people in business contribute answers to