Auto Retail News

5 Warning Signs Your Dealership’s Online Marketing Provider is Taking You to the Cleaners, from DealerSolutions. I spend a lot of quality time with auto dealers, and am often surprised at the state of their online marketing programs. Sometimes

Lead Enrichment for Better CRM Database Maintenance, from deBanked. Simply put, lead enrichment is a process that goes beyond regular CRM database maintenance – it is a smarter way to score leads based on explicit data, allowing sales and marketing

Wasted Leads, a Plague in the Business Financing Industry, from deBanked. Many people don’t know this, but a few years ago I dabbled in online lead generation for business lenders and MCA companies. I did online marketing, captured prospects, quali

One Crucial Step to Lead Management: A Professional Volley, from DealerRefresh. A real email conversation between a former ISM of mine and his prospect: Customer: Hello (Name Excluded), Everything you sent looks great. Do you have any on your lot

Automotive industry: Innovation driven by electronics, from Embedded Computing Design. High-end electronics provide drivers and passengers with in-car navigation and entertainment and information delivered over a wireless network. In fact, many car b

Video Styles that Attract and Convert Shoppers, for Ecommerce, from Practical Ecommerce. In today’s marketing world, companies spend much time and money deciding how to create the most compelling content to promote their brands. One way to do this

Porsche’s Atlanta center opens in June, from Automotive News. ATLANTA — Beginning in June, potential Porsche buyers can test drive the brand’s cars and crossovers at the company’s new $100 million U.S. headquarters and customer experi

Google AdWords Announces New Tools & Formats As Mobile Search Surpasses Desktop, from Search Engine Land. Tuesday’s #StepInsideAdWords event featured new mobile-friendly ad formats for three verticals, re-vamped automation tools, and attrib

6 Dos And Don’ts Of Client Relations For Paid Search (Or Any Digital Marketing Discipline), from Marketing Land. How do you maintain strong, long-term relationships with your pay-per-click clients? Columnist Matt Umbro offers up some tips. For man