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Get Personal to Improve User Experience

Let’s face it, Google has spoiled us rotten. Seventy-four percent of us gets frustrated when a site doesn’t address our needs. The second an inquisitive thought pops up, we are heads down, typing into a search bar as fast as we can. The good news
Jun 11, 2015
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Salespeople: Use the CRM and Make More Money!

Dealerships often struggle with one particular part of customer relationship management (CRM) systems: sales employee buy-in. It takes dedication and hard work for members of your sale staff to fully participate in the system. When the staff does ful
Jun 11, 2015
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Building a Best Place to Work

Just imagine walking through the doors of your dealership noticing the happy and smiling faces of your staff. Your customers are providing rave reviews about your dealership and the service department increased business by 30%. Cars are flying off th
Jun 10, 2015
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Nice listing. What’s next?

As consumer shopping behavior continues to evolve, so should your sales model. It’s important to determine your online needs so you can capitalize on changing customer expectations. And to start, you need to ask yourself a few questions. For exampl
Jun 10, 2015
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We’re All On The Same Team: Parts & Service – Helping Each Other Succeed

Have you ever wondered why Service and Parts Managers don’t get along? In reality, don’t they need each other to succeed? As we examine this, let’s start with some generalizations from dealing with thousands of Service and Parts Managers along
Jun 10, 2015
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Wanna Chat? What about Now? Now?

A constant barrage of invites to chat blinking away, distracting your attention. Is it noise? Is it just smart conversion tactics? Chat is getting a bit gratuitous. While speaking at a NADA 20 Group last week, I was live reviewing dealership website
Jun 10, 2015
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Sales strategies: Developing a starter product for customers

Business-to-business buyers are tougher and more discerning than they were a few years ago. Why? Many say it’s because of the recession, which started in 2008 and lingers to some degree today. Since then, selling into the B2B space has become more
Jun 9, 2015
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AutoAp Service Provides Recall Data on Dealer Inventory

AutoAp, a mobile-focused automotive software development company, announced the release of Dynamic Recall Management (DRM), an automated service designed to provide dealers with daily recall updates for new- and used-vehicle inventory. AutoAp’s DRM
Jun 8, 2015
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New Software for Car Dealers Tracks, Corrects Recall Info

Auto recalls have reached such a high level that a company now offers dealers a software system that keeps track of the latest developments. AutoAp has launched Dynamic Recall Management that provides daily recall updates for new and used vehicles.
Jun 8, 2015