Auto Retail News

Analytics and big data are frequently used terms in the automotive world these days—and many dealers are ready to take the next step in mining their data to help boost sales. One emerging trend in this area is called buyer detection, which has been

I’m sure you’ve heard of the theory of six degrees of separation, many of us are familiar with it through a game involving Kevin Bacon. In case you are unfamiliar, this theory states that everyone in the world is connected to any other person by

The track record of the American consumer in responding to automotive recalls is not overly impressive. The reasons behind this apparent lack of appropriate response are complicated and compounded by the American lifestyle, by legal loopholes in reca

One thing is clear in 2015—digital no longer represents merely one component of a larger marketing strategy. It is now foundational. It’s no longer a question whether or not digital avenues will be considered in collection of data, inbound and ou

Think back over the last 90 days and write down three on-the-job situations or career-related events that made you proud of yourself as an F&I professional. Now, what were the sources of those proud moments? Were they based on any of the activiti

Today,  I am joining with Jeff Kershner, and automotive professionals who have voiced their concerns, to raise national awareness and energize the discussion of third-party lead quality. Can auto dealers work together for change? It is my hope tha

Cars were originally designed as means of getting from point A to point B, and although their primary use remains the same, the way they get it done changed quite a lot. Technology plays an important role in the evolution of cars, and we’re not tal

The window of opportunity to get a browsing consumer’s attention is a very small one — and increasingly it is a window viewed on the even smaller window of a mobile device. A glance is all you get to win them in both time and space. While it’s

No one doubts the average age of vehicles on the road has gone up. The current average vehicle is 11 years old and trends in consumer purchases indicate this statistic isn’t going to change any time soon. In fact, indicators suggest average vehicle