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Superior Integrated Solutions Becomes Largest Single Integrator For Dealertrack Opentrack Platform

Superior Integrated Solutions (SIS), the industry’s leading integration provider for auto dealerships, today announced that that it has become the largest single integrator for the Dealertrack Technologies Opentrack platform, with over 1 million re
Jun 3, 2015
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4 Reasons Why Video is Your Fiercest Weapon

Today, we can find social media participation in nearly every corner of the automotive industry; dealerships are active on Facebook, automakers are sharing images on Instagram, even salespeople have joined the movement tweeting and posting trying to
Jun 3, 2015
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The Vast Research Conspiracy

All it takes to sell anything to most car dealers is a report starting with the words… “Our most recent research shows that …” We are such suckers for misinformation disguised as valid research. All I have to say about that is my own research
Jun 3, 2015
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Dealership Solutions: 10 Things To Know After Hiring Millennials

There has been an abundant amount of buzz surrounding millennials the past several years. The media keeps releasing articles and reports, telling us all about this young and ever growing piece of the workforce. Granted, this is essential information
Jun 3, 2015
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Education, Simulation, Accountability

Education, simulation, and accountability! Let me just expand on this. If I want to train in golf, I don’t just watch golf on TV. While watching golf on TV I may become educated in golf, but then I need to train through simulation. I would need to
Jun 3, 2015
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Your customers talk…so listen!

I went to the Apple Store the other day (something I’m sure a lot of us have done). You see, I roll with a 4 year old Macbook Air & I love it but the power cord frayed, died, stopped working. Being that I was at work working on some graphic
Jun 3, 2015
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3 Strategies Using Incentives to Drive Auto Sales

We’ve all seen the quintessential fishing reel and bait when referring to rewards and giveaways; Convincing people to take action by offering them something free does work. But why? It really comes down to human beings and the mental triggers that
Jun 2, 2015
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Avoid Digital Marketing Mobilegeddon By Using Quality Content

If your website traffic has plummeted since April 21, you’re not alone. As a direct result of Mobilegeddon—the name the media gave Google’s recent algorithm change that rewards mobile-friendly websites—more than 40% of top sites could see a d
Jun 2, 2015
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Service Dilemmas: What Would You Do?

Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers,
Jun 2, 2015