Auto Retail News

One of the core values at my company is “Test everything; assume nothing!” That’s because we know that after all these years on the internet, you just never know what strategy or angle is going to work best for you…until you t

Have you ever wondered why the most skilled salesperson on your team or in your organization isn’t always the one who finishes the year with the best results? It’s true; your ability to sell often dictates how much you will end up selling. Howeve

Want to increase your dealership’s online presence, but think link building is too scary or complicated? You might reconsider after you learn a few things you can do offline to earn local links. Building local links for car dealerships requires a d

You rely on your technicians to perform thorough inspections and make reliable repairs. Your fixed operations can’t run without them, so it’s a necessity for you to retain quality employees. However, even your best technicians will leave if they�

“Round up the usual suspects,” the gendarme ordered in the famous line from the movie Casablanca. And frequently, that is how executives think when they create teams, committees, or task forces. The boss says or thinks something like, “Let’s

There’s no doubt that the greatest obstacle to success in F&I and CSI is the time it takes to complete the F&I portion of the car-buying process. From relying on technology to experimenting with hybrid sales/F&I managers, there have bee

Faced with rapidly changing buyer behavior and rising costs, many businesses are turning to technology to help amplify success as business models continue to shift. One major change seen across multiple industries is that today’s consumers and busi

Consumers have long distrusted car dealers. In DMEautomotive’s 2014 survey of 2,000 automotive customers, only 1 in 5 perceived car dealer sales representatives as trustworthy. While some consumers choose to cut out the middleman by buying or s

So you have successfully launched your dealership’s website, updated your blog with fresh content, and started all of the necessary social media sites in an effort to expand your customer base. While your online community continues to grow, you