Auto Retail News

Why is it that auto finance isn’t more about the auto? Let me explain the question, which I have been thinking about for some time now. The “cool” part of auto finance is the auto. It is the physical element, the reason why the borrower is borr

Most shop owners I talk with want a business that runs on autopilot. What exactly does that mean? Well, let’s start with the true definition. The dictionary defines “autopilot” as a: “device for controlling an aircraft or oth

Paid programmatic marketing on Facebook, Twitter, YouTube, and LinkedIn are hot topics right now for both B2B and B2C companies trying to take advantage of the massive boom in social media advertising. But B2B and B2C can be vastly different creature

Establishing a compliance management system (CMS) is not a “one and done” event. Once ownership has implemented compliance programs, begun employee compliance training, and established a culture of compliance at the dealership, the next step is t

AU.TO is a true search engine similar to Google in terms of speed, breadth, and ease of use, but it is tailored specifically for cars, and only cars. Conceived and built with both consumers and dealers in mind, AU.TO aims to improve the shopping expe

I ran into an old acquaintance at Starbucks a while ago. I had referred him and his wife to a dealer friend a couple of years back, so I casually asked him how the deal had gone for them. He said he’d appreciated how seamless the dealership had mad

Do you find yourself constantly concerned about retaining your employees and trying to hire the right people to take care of your customers? There has been an awful lot of discussion about this topic and how to become better at your hiring process an

I believe without any question the service advisor makes the difference in regards to the service and parts department’s profitability. The day of handing a service advisor a pen and saying “here’s your terminal” should be well behind us. The

Sites around second-hand car sales tend to be heavily invested in online. However, due to tired legacy e-commerce platforms and challenging listing issues, sometimes their SEO problems can add up to massive traffic and conversion headaches. Today, I