Auto Retail News

MONTEREY, CA – The digital world can be hard to traverse thanks to its constantly changing landscape. Yet studies constantly prove that digital marketing is much more cost effective than any other media. The most efficient way an automotive dealer

We’re back this week with more advertising insights. This week we’re sharing updates of Twitter’s performance on mobile, the benefits of using social media advertising in the auto industry, and why you should pay attention to post-install engag

SANTA MONICA, Calif. — Edmunds.com has updated its mobile app with a new feature that allows shoppers to send text messages to dealers. Edmunds texting solution uses a phone’s native texting platform, meaning all smartphones are capable of messa

As a sales professional, please realize the difference in selling value vs price. If you are selling a value-based product against a price-based product, trying to compete on price is a recipe for an unfulfilling sales career. People who make purcha

Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment.  The mobile marketing world is still new to many dealers and we’re experiencing a learning curve

CarStory gave a random pool of participants, ages 18 to 65 years, a list of the top 25 used car features as identified by their data science team as being high in consumer demand. Each participant selected their “must-haves” from among the list.

Facebook has once again tweaked it’s algorithm in a way that further decreases the reach of posts by Facebook Pages. After steadily decreasing organic reach to 2 percent or less, and forcing companies with Facebook pages to spend money to reach the

What do salespeople need to do in today’s tough business environment to catch the attention of decision makers? I recently uncovered some compelling data in a series of conversations I had with decision makers representing several industries, inclu

Here’s yet another piece of evidence suggesting Apple is covertly developing an electric car: According to the CEO of Fiat Chrysler, Apple CEO Tim Cook is “interested in Apple’s intervention in the car.” First reported by Reut