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5 Tips Dealers Need To Beat Chrysler Digital and FCA Digital at Their Own Game

I can easily pin the origins of my distrust of Chrysler to around 2 years ago. The Dealer group I was working for at the time had just received a report from Chrysler, showing that our internet closing ratio had dipped over a 3 month span for reasons
May 19, 2015
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Twitter Use by Auto Brands in on the Rise – How Can Dealerships Benefit?

  There is no question that major auto manufacturers and brands have found success with social media in recent years, particularly with Twitter. In fact, numbers released by MarketShare late last year revealed that Twitter accounted for $716 mil
May 19, 2015
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DMS Data – Putting the Dealer in Control

We are in the midst of a strong sales and fixed operations run for franchised and independent dealers.  In addition to record new vehicle sales, the majority of dealers have instituted a used vehicle/CPO inventory and marketing approach which is cap
May 19, 2015
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The Past, Present And Future Of Underhood Service

  Automotive historians will look back on 1995 as a watershed year for the automotive industry. By September, all 1996 models had to have the same OBDII diagnostic connector under the dash, speaking the same emissions language. Something amazing
May 19, 2015
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Two Quick Tips for Service Managers

It seems these days everyone is pressed for time and running a million different directions. Because of this, your team can feel disconnected and often times alone in their jobs. They don’t get quality time with their supervisor and never get to re
May 19, 2015
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Give Good Phone – Stop Losing Your Phone Leads to Someone Else

Phone calls are on the rise – whether it’s because of the proliferation of smartphones and their easy call-to-talk functionality or because car buyers have grown weary of online lead forms – studies show that call volume is now outpacing Intern
May 19, 2015
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The Add On – Impact of Selling Accessories

Looking for a little more gross? How about looking toward a $40B industry. A few of the latest reports show that the accessory industry is on the climb. Close to 9 out of 10 people that purchase a vehicle will add an accessory within the next 90 day
May 19, 2015
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Can Dealers Harness Social Media to Sell More Vehicles? – Advice from Experts on How to Create Viral Marketing Videos

Seventy-three percent of 10,000 car buyers surveyed worldwide in 2014 by the consulting firm Capgemini, “say they are ‘more likely’ to buy a specific model or brand if they find positive comments on social media.” Yet, according to a recent a
May 15, 2015
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Car Lease Credit Approvals Down for Domestic Lease Applicants

Overall Lease Approvals See Healthy Jump in April, Especially for Foreign Brands CINCINNATI, OHIO (May 6, 2015) – Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for April continued with volatility afte
May 15, 2015