Auto Retail News

Even with the array of technologies that drive traffic to dealer websites, an average of more than $600 is spent on marketing each new car sold. The problem isn’t digital marketing doesn’t drive views, it’s

The automotive industry has always been known for looking toward the future—and promising innovations—so it’s no surprise it continues to do so, keeping pace with the breakneck speed of current

Being aware of what customers and clients are really feeling, and knowing how to react effectively, can transform a good salesperson into a great one. The best salespeople are experts at reading body language.

When I was a child, like his father before him, my father was a volunteer firefighter. He was part of a humble group that was in charge of protecting the surrounding communities that were not part of the city.

There was a time when you might have been able to get away with saying something like this. Those days are long gone. With the amount of data available to hiring professionals with respect to job seekers,

I passionately believe that the service department is first and foremost a sales organization. It is a reoccurring theme in almost every article I write, every training session I teach, and every

Last month we began modeling service profit makers – the fundamental key elements, which drive the bottom line upwards. Unfortunately, there is no “one” area, which does it all, but rather the precise

The Millennial Generation loves itself. Its members have bad manners, contempt for authority, no respect for older people, and talk, tweet, or text nonsense when they should be working. They show no

EMV, the acronym for Europay, MasterCard and Visa, is the process of embedding payment cards with microchips to authenticate the card and its user. These cards are used as a more secure way to