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If Dealers Want To Understand Millennials, They Should Start By Hiring Them

I don’t think there’s been a single meeting I’ve had with clients in the past year where the term “millennial” hasn’t come up at least a half dozen times.
Jun 16, 2016
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It’s Okay to be a Mediocre Dealership

In today's society there are only two things people talk about: the bad and the outstanding experiences. Companies who are mediocre don’t garner media attention or stand out in the industry.
Jun 16, 2016
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Give Customers Reason To Buy – and Come Back

When was the last time you purchased a product, then received a phone call the next day from the salesperson asking how you liked it? It’s a rare occurrence in most business because the focus is
Jun 16, 2016
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Attract Passersby For Right Reasons

The objective of outdoor merchandising devices is to draw buyer attention to dealership inventory. Great merchandising draws shoppers’ eyeballs as they drive by.
Jun 15, 2016
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3 Free Effective Communication Tools That Will Increase Your Response Rate

Digital is an expectation, not an enhancement or an addition. Our culture has come to expect a digital experience in the smallest of our daily routines. Fast Food has become automated (the kiosk can’t
Jun 15, 2016
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10 Tips To Being An Effective Leader

Good leaders all have one thing in common: They understand context. It’s a bit like parenting. You wouldn’t talk to a 7 year old the same way you would talk to an 17 year old.
Jun 15, 2016
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5 Tips For Training Your Millennial Salespeople

The retail sales workforce is evolving beyond what we could have imagined years ago. But, is your sales training evolving with it?
Jun 15, 2016
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Where Email Marketing Falls Short

Watch just about any sitcom and you’ll notice something: when everything goes wrong for the main character, it’s almost always because there’s been a miscommunication. Sometimes aliens or zombies
Jun 15, 2016
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Happy Employees Lead to Productive Dealerships

The belief that workers are productive because they have a big paycheck coming their way might hold some truth, but there’s a lot more to it than that. Happiness plays a major part in the productivity
Jun 15, 2016