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A Few People Can Buy Actual Cars On Amazon Right Now
We are starting to look at car sales on Amazon.com as pretty much an inevitability, but a few folks in France can actually do it today.
Oct 20, 2016
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Car Dealers Prefer Sales Traffic Over Training
The results of a 1-question informal survey show how auto-retailing feels about quantity over quality. Over the past 18 months, I’ve done a 1-question survey of about 50 dealership
Oct 20, 2016
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Firm Urges Dealers to Remain Vigilant in Wake of CFPB Ruling
“Remain vigilant and attentive to consumer business practices” was a compliance firm’s message to dealers regarding last week’s federal appeals court ruling that the Consumer
Oct 20, 2016
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Survey: Consumers Dissatisfied With How Dealers Resolve Complaints
An online survey of more than 200 adult-aged car buyers found high dissatisfaction levels with how dealers resolve complaints.
Oct 20, 2016
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How Facebook Ads Help Land the Customers You Want
If you’re staring at disappointing sales numbers from the past couple of months, the first thing I’d ask you is where you’re advertising. Or I might be even more direct and ask how
Oct 20, 2016
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Use Big Data to Take Business to the Next Level Without Big Problems
In the coming year, dealer principals, general managers, and marketing managers are going to be hearing more and more about the need to use big data—the ability to leverage
Oct 20, 2016
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The Compliant Manifesto for Dealers
The dictionary defines manifesto as “a declaration of the intentions, motives, or views of an individual or group to promote new ideas with prescriptive notions for carrying
Oct 20, 2016
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How to Find and Convert More Car Buyers with Digital Marketing
Most consumers today head to the internet to research their next car and the dealerships they will visit. And most dealerships have an online presence to connect with these consumers
Oct 20, 2016
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‘Mirroring’ Tech Allows Cars to Work Like Smartphones – but Integration Not yet Seamless
According to the J.D. Power 2016 Smartphone Automotive Mirroring Report released Tuesday, that wish is moving closer to reality.
Oct 20, 2016