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Auto Retail News

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8 Right-Now Actions to Improve Your Online Reputation

Online ratings are what brought me to digital marketing. It was 2008 and I could see the 4-way intersection of social media, online ratings, customer experience and business operations
Nov 14, 2016
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Ring – Delete – Repeat

How many times per day do you decline to answer your phone because you don’t know who is calling? How many pieces of mail do you throw away unopened on a daily basis?
Nov 14, 2016
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Multi-Touch Attribution in a Nutshell [VIDEO]

Clarivoy CEO & Founder Steve White explains the multiple attribution models that exist in this short video blog.
Nov 11, 2016
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All Signs Point to Strong Focus on CPO Strategies at Used Car Week

Given that certified pre-owned vehicle sales will increase 25% next year, dealers who focus on CPO merchandising and sales tactics will help ensure consumers get the right messages
Nov 11, 2016
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In-Vehicle Technology, Safeguards, & Dealership Opportunities

Just about everything we buy now has some sort of smart technology—and as soon as new products are created, safeguards must be put in place to protect consumers and their purchases.
Nov 10, 2016
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ADESA Announces New General Manager for ADESA Kansas City

ADESA, a business unit of KAR Auction Services (NYSE: KAR), today announced that Kevin Rhoads has been promoted to general manager of ADESA Kansas City, effective immediately.
Nov 10, 2016
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Ready or Not, Here Comes Virtual Reality Auto Marketing!

Sit back and buckle up, because the world of auto marketing is about to get rocked by virtual reality (VR). Actually, I shouldn't say "about to" because VR has already arrived. Manufacturers
Nov 10, 2016
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Van Horn Oconomowoc Grand Opening

The Van Horn Automotive Group of Plymouth, Wisconsin is proud to announce the recent acquisition of Jack Safro Ford of Oconomowoc. Van Horn Ford is located at 1000 E. Summit Avenue,
Nov 10, 2016
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It’s Time for Your Marketing Efforts to Get Personal

With individuals being ever connected to their mobile devices, the need for real-time information, communication, and overall networking is imperative for automotive dealers.
Nov 10, 2016