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This Week in Social Media News: Week of November 14, 2016

New Instagram Stories features, including Boomerang, Mentions, and Links have been added to enhance the user experience and make things even more fun
Nov 15, 2016
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Kia of Puyallup Increases Website Visitors, Video Views and Sales with Flick Fusion’s SmartFlicks Video Marketing Platform

Kia of Puyallup has increased the volume of its website visitors by 23 percent, video views by 500 percent, new car sales by six percent and used car sales by three percent
Nov 15, 2016
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Robert Granados Appointed President of National Credit Center

Sackett National Holdings, Inc. (SNH), a leading provider of lending data, energy, employment screening and automotive products and services, today announced that Robert Granados
Nov 15, 2016
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Your Customer’s Perception is Reality

I get it. It’s tough out there. Customer access to information on the Internet continues to squeeze margins. Dealerships are just trying to make a buck in a fiercely competitive marketplace.
Nov 14, 2016
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A Market-Minded Path To Improved New Vehicle Inventory Profitability

It’s here—the slowdown in new vehicle sales that many dealers and industry observers have expected to arrive for some time.
Nov 14, 2016
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Listen Up! How Customer Calls Can Maximize Your Used Car Profits

The used car business is hot. NADA reports that used vehicle sales at franchised dealerships have gone up for six consecutive years. Whether to save money, minimize depreciation,
Nov 14, 2016
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Pre-Owned Success Demands a Data-Driven Mentality

Certified pre-owned (CPO) vehicles continue to be big moneymakers for dealers. As reported in Manheim’s recent 2016 Used Car Market Report, CPO sales totaled a record 2.55 million
Nov 14, 2016
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The Best Used Car Inventory is in Your Service Drive

Wholesale auctions, incoming trades on your lot, “we buy cars” operations, and other franchised and independent dealers are great sources for you to acquire inventory. But the best, and usually untapped,
Nov 14, 2016
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Stop Wasting Clicks. Start Linking Right.

I often wonder why certain dealers in our industry spend thousands and thousands of dollars driving traffic to their websites through paid search or display advertising without really focusing
Nov 14, 2016