Auto Retail News

While sitting in my client’s service manager office recently, I overheard this conversation between an elderly lady customer and a very young female quick-service writer.

Van Horn Automotive Group Inc., headquartered in Plymouth WI, is now partially employee-owned and is the first employee-owned automotive dealership in Wisconsin.

Pearl Technology Holdings, LLC, (Pearl) today announced the launch of Pearl Proximity, LLC, a new platform that allows auto dealers to target their competitor’s customer base

The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has placed the yearly turnover rate as high as 70 percent. Dealerships are in constant hiring mode

Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time

It’s been proven over and over that the more positive contact you have with customers and prospects, the easier it is to develop and sustain relationships and ultimately, close more sales.

If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail. However, the issue is that your competitors are most likely sending mail to the same customers

You already know your customers are online learning about the products and services they’re considering.  And you’re probably ready to jump in the ring and share some of your own dealership content

While it is still legal to sell pre-owned vehicles with open recalls, the National Highway & Transportation Safety Administration has advocated that these vehicles not be sold -- Similar to how it is illegal