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This Week in Social Media News: Week of December 5, 2016

Not long ago, Twitter announced that all users could create Moments on the web, and now they’re offering even more. Twitter users can now create Moments on their mobile devices.
Dec 6, 2016
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Reliability Could Be Your Dealership’s Downfall

Not too long ago your service department could rely on seeing customers fairly frequently, but as vehicles have increased in quality, so have the OEM’s suggested service intervals
Dec 6, 2016
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Using Psychology to Unlock Service Sales

Did you know that regular service customers are 86% more likely to purchase their next vehicle from their servicing dealer and that a 5% increase in service retention yields a 25% increase
Dec 6, 2016
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See the Possibility Not The Problem

Best of the Season to all.  I truly enjoy this time of year as it relates to family gatherings conjuring up memories of Christmas past and social get-togethers sharing the pure spirit of the Season.
Dec 6, 2016
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Innovate to Dominate the Market

Dealerships that are winning in today’s marketplace have one thing in common. They embrace innovation with enthusiasm. Why? Because they know that to edge out the competition and capture
Dec 5, 2016
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Hard Facts: How to Advertise Through Facebook Live [VIDEO]

Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video.
Dec 5, 2016
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Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team as the new Head of Marketing. Reilly brings more than 25 years professional experience in marketing research, advertising,
Dec 5, 2016
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Is the Answer to Digital Transformation Buried Within Ourselves?

Humans are hard-wired to seek pleasure and avoid pain. Change doesn’t fall under either of those columns. Digital transformation (the reinvention of an organization through the use of
Dec 5, 2016
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When Asked to Choose, 54% of Marketers Chose Facebook

Businesses today know when consumers search for things—restaurants, retail locations, childcare, dog walkers, or anything in between—they are most likely to turn to online sources.
Dec 2, 2016