Auto Retail News

Sixty-two percent of car buying women report that they return to the dealerships where they first purchased their vehicles to then have them serviced or repaired. That statistic highlights the potential

When the Winton Motor Company placed what is likely the first car advertisement in Scientific American back in 1898 with the headline “Dispense With A Horse” -, little did it

Many dealership profits are being challenged by compressed margins, growing expenses, flat sales and greater competition. These challenges are not unique to auto dealerships, many businesses face

Most of us would consider conversions the main success metric of dealership websites, and for good reason: receiving contact information means the buying conversation can begin.

Facebook communicates your dealership's core message and personality, attracts and engages your target customers, and converts fans into customers. But too often, dealers jump

It started back in the Woodstock Era1 – small like the Big Bang. And like the Big Bang, Big Data exploded across the void to saturate every point of every aspect of life on earth.

ELEAD1ONE’s Bill Wittenmyer shares insight on how to take your service sales to the next level by using video to connect with customers, build trust and sell more repair recommendations.

Stop pouring money into your Google AdWords campaign. It's time to start optimizing! Google has some new changes that you should start utilizing for your marketing strategy.

In this Lotpartyshow.com quick tip, Jasen Rice from Lotpop will go over what to expect in the month of June and why you should be concerned about late model cars over the next 6 months.