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The Habits of Highly Successful Dealers
The Habits of Highly Successful Dealers A tug-of-war exists in the car-buying process. Today’s car buyer seeks to maintain control of the process, using information and technology to help them with each decision. On the same token, dealers also wan
Jul 31, 2017
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20 Things I’d Do Immediately If I Bought Your Dealership
20 Things I’d Do Immediately If I Bought Your Dealership Through the years, Jim Ziegler has a reputation for growing dealerships to the ‘Big Numbers.’ In this presentation, Ziegler itemizes more than 20 things he would change if he took ove
Jul 31, 2017
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$99B Opportunity in Fixed Ops
$99B Opportunity in Fixed Ops 64% of dealers identify customer retention as their primary business concern, and 94% of dealer personnel believe the service experience is more important than the service itself. Yet franchised dealers provide less than
Jul 31, 2017
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The Wonderful World of Local SEO — Part 2
Tune in next Week for the Wonderful World of Local SEO — Part 2 Local Search expert Greg Gifford, who speaks internationally at both automotive and SEO conferences, will dive deep into Local SEO in this in-depth, two-hour session. He’ll sha
Jul 31, 2017
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Witt’s Wise Words: Appointment vs Check-In Times
Bill Wittenmyer explains why dealers should change their language when dealing with service customers from appointments to check-in times in this week’s Witt’s Wise Words.
Jul 31, 2017
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NITS SOLUTIONS LAUNCHES NEW WEB BASED REPORTING PLATFORM: AFTERSALES IQ™
NITS SOLUTIONS LAUNCHES NEW WEB BASED REPORTING PLATFORM: AFTERSALES IQ™ Centralized data analytics tool gives automotive dealerships greater insights into Fixed Ops performance NOVI, Mich., July 28, 2017 – NITS Solutions, a data analytics servic
Jul 28, 2017
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How to Accurately Measure and Track your Customer’s Full Journey
Creating an Attribution Infrastructure I’ve talked a lot in the past about the importance of using a multi-touch attribution model with data weighted and reported by an unbiased third party. In this blog, I wanted to take this conversation to the n
Jul 28, 2017
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Why Few Consumers Bring Vehicles into Dealerships for Recall Work
With more than 63 million vehicles with open recalls currently on US roads and highways, you would assume that consumers would make recall repairs a priority. So why are consumers so apprehensive to repair those recalls at the dealership? As a dealer
Jul 27, 2017
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What to Do If Your DMS Is Sold
Chinese philosopher Lao Tzu said, “If you do not change direction, you may end up where you are heading.” For many dealerships on the Auto/Mate DMS, they are heading towards being a client of DMS giant CDK. Although the deal requires regulatory a
Jul 27, 2017