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Auto Retail News

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Video Marketing Strategy: Where To Start [VIDEO]

Head of National Accounts for Flick Fusion Ted Dupuy shares the beginning path for dealers looking to begin video inventory merchandising.
Aug 3, 2017
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How Do We Know That VDP Views Matter?

I love Netflix. For better or for worse, I’ll patiently wait for the next season of Daredevil to be released on the service, and then devour the new episodes in one glorious binge weekend. However, many times I’m faced with the dreaded task of fi
Aug 2, 2017
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How to Leverage AI and Machine Learning to Affect Your Dealership’s Bottom Line

Even if you’re not a tech aficionado, chances are artificial intelligence, best known as AI, is already part of your everyday life. Maybe you use a virtual assistant like Alexa or Siri, maybe you enjoy Netflix’s recommendations for future movies,
Aug 2, 2017
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Engender Car Buyer Confidence for Better Outcomes: How Confidence Influences Female Behavior and Auto Dealer Success

With technological literacy all but mastered, the time to tackle gender literacy is now. In her book Why She Buys, Bridget Brennan reports that more than 90 percent of automotive sales advisors are male. If the consumer economy had a gender, she adds
Aug 2, 2017
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Winning Means Knowing What You’re Losing

1. Use Data That Tells a Complete Story The only way to know exactly where you stand in your market is to have a clear view of what you’re losing. The problem the automotive industry has faced for years now, is that both CRM and DMS data is one-sid
Aug 2, 2017
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Used Vehicle Depreciation Increases

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market In
Aug 2, 2017
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Clarivoy’s 2017 Attribution Study Reveals What’s Really Going On With Auto Industry Marketing Measurement

Columbus, OH, August 2, 2017 — Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns, today announced the results of an industry-wide study to better understand the current state and
Aug 2, 2017
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BLACK BOOK USED VEHICLE RETENTION INDEX REMAINS UNCHANGED THROUGHOUT JULY

Index Has Risen or Remained Unchanged in Three of Last Four Months Showing Resilience in the Market LAWRENCEVILLE, GA (August 1, 2017) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and resid
Aug 1, 2017
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TEN: THE ENTHUSIAST NETWORK’S MOTOR TREND LAUNCHES DIGITAL AUTO SHOPPING PARTNERSHIP WITH ONLINE RETAIL GIANT OVERSTOCK.COM

TEN: THE ENTHUSIAST NETWORK’S MOTOR TREND LAUNCHES DIGITAL AUTO SHOPPING PARTNERSHIP WITH ONLINE RETAIL GIANT OVERSTOCK.COM Overstock.com to Usher in Premium Automotive Shopping Experience Utilizing Vast Expertise, World-Class Content, and Data fro
Aug 1, 2017