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Brand Centric Growth

I once heard influential thinker Michael Porter say that strategy is as much about what you choose not to do, as what you choose to do.  Over time, I have found that, while rewarding, choosing what not to do is far harder. It is always tempting to c
Jan 8, 2018
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Hard Facts: Increase the Success of Your Marketing Efforts

Wondering how to increase engagement with your content? This week I’m sharing one quick modification you can make to your ads that can result in a big change. Learn more in this week’s Hard Facts.
Jan 5, 2018
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Amazon Is Coming: How Auto Dealerships Can Win

When the history of retail in the digital era is written, the calculus in defining winners and losers will center around how retailers leverage marketplaces. Currently, Amazon’s use of its digital marketplace is the force powering Amazon’s succes
Jan 5, 2018
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Black Book Used Vehicle Retention Index Finishes December On a Slightly Weaker Note

2017 Overall Saw Stronger-Than-Expected Retention Rates from Economy & Hurricanes LAWRENCEVILLE, GA (January 5, 2018) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value for
Jan 5, 2018
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Mystery Solved: Someone Created More GMB Listings For Your Dealership

A Toyota dealer called me this week to ask what I thought was a simple question. The eventual answer to his question opened up a can of worms. All auto dealers, especially larger volume stores, need to take action immediately. Today is the best day t
Jan 5, 2018
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Could Subscription Services & Autonomous Vehicles Solve the Recall Epidemic?

While the struggle to decrease unrepaired recall vehicles on the road continues, new business models and technologies are arriving which could dramatically reduce the problem. Foremost among them are the advancements in autonomous cars, the introduct
Jan 5, 2018
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Freebie Friday: Shut Up and Listen More

In this week’s episode of Freebie Friday, Bill Wittenmyer explains why salespeople should stop talking so much and begin listening more.
Jan 5, 2018
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Are Autonomous Vehicles the Future of Automotive Marketing?

If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch a
Jan 4, 2018
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The New Year’s Resolution You Should Keep: Managing Your Healthcare Costs

January is the month of new beginnings, and of course, New Year’s resolutions. But beyond setting a personal goal this year, what if you decided to use your energy to set your dealership up for success instead? What if your New Year’s resolution
Jan 3, 2018