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Turning Cash Buyers into Auto Financers

How to Drive Financing Forward in the Middle of a Cash Paying Market Advice from national, well-known financial advisors is trending these days, with recommendations for consumers to pay cash for everything – including big automotive purchases. It�
Jan 11, 2018
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Advertising Your Tech-spertise! 

Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the tech stuff. Older folks like a lot of it…especially the braking and blind spot warnings. Everyone needs a little
Jan 11, 2018
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Warning! Your Customers Know More Than Your Salespeople. But Not for Long.

A customer walks into your dealership wanting to know all about the 2015 Acura TLX you have on the lot. Wouldn’t it be great if your sales consultant just happened to commit to memory the current Kelly Blue Book price, as well as all the features a
Jan 11, 2018
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Shifting from Crisis To Opportunity

Imagine for a moment you are walking along a trail in the forest which has a swollen swiftly running creek off to your right with a 100 foot waterfall drop-off well downstream.  You decide to venture over to the edge and take a closer look.  As you
Jan 11, 2018
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You Don’t Have to Be Blood to Be Family in the Dealership

An owner’s perspective about the purpose and who the business serves directly impacts culture, ability to recruit and retain good people, and drive performance – all of which influences customer perceptions, revenue, and profits. Often, i
Jan 11, 2018
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The Art of Handling Mistakes

I recently filmed a DVD program for my online training platform on the topic of handling mistakes, and the response was even more robust than normal. I believe that’s because handling mistakes—ours and others’—is such an ongoing, real-world l
Jan 11, 2018
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Buck the Marketing Status Quo

Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback, or data from a vendor showing results from a comparable dealership. While both can be valuable in the right situation, the pr
Jan 11, 2018
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Conflict: The Silent Killer Lurking Beneath the Surface

I was sitting with my wife the other night watching the movie Jaws on TV. My wife mentioned to me, during the filming of the movie, the shark was not functioning properly during shooting, This lead to Steven Spielberg to rely on creating suspense wit
Jan 10, 2018
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LEASE CREDIT APPROVAL RATES PERFORM BETTER THAN USUAL IN DECEMBER

More Applicants are Approved than Usual This Past Holiday Season   CINCINNATI, OHIO (January 10, 2018) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 62.0% approval rate for Dec
Jan 10, 2018