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Auto Retail News

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Maintaining Information Security During Summer Sales Events

Car dealerships and online dealers may underestimate the enormous amount of confidential information they collect from consumers on a daily basis – driver’s license numbers, place of employment, insurance papers and social security numbers are ju
Jul 16, 2018
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Open Rates by Weekday: The Best Days to Launch Campaigns

Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store. In a recent study, we identified how dealers co
Jul 16, 2018
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William Montez (Monte) Perkins II Receives Cox Automotive and NAMAD Rising Star Award

Recognition emphasizes importance of diversity in the automotive industry ATLANTA, July 13, 2018 – Cox Automotive, in partnership with the National Association of Minority Automotive Dealers (NAMAD), awarded its Rising Star Award to William Montez
Jul 13, 2018
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ROUTEONE WELCOMES C&F FINANCE TO THEIR GROWING LIST OF AVAILABLE ECONTRACTING FINANCE SOURCES

RouteOne announces that C&F Finance Company is now an available eContracting finance source for dealers utilizing the RouteOne platform. eContracting enables the digital exchange of critical contract documents and data between dealers and finance
Jul 13, 2018
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Develop Your Managers to Maximize Your Bottom Line!

Department Managers have an enormous impact on your Dealerships Profitability. That impact can either be positive, or negative. The choice is really up to you. We would never let the coach on the field without a playbook and a strategy, yet as an ind
Jul 13, 2018
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Is Your Business Just “Checking the Box”?

I recently wrote an article focusing on the The Three Pillars , discussing how your business would be out of balance if any of these three were not solidly in place. I should have focused on one other aspect causing the lack of a strong foundation,
Jul 13, 2018
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How to Target 1 Billion+ Users for Less Than $0.25 per Click

AT&T Stadium, aka Cowboy Stadium, in Dallas, Texas is one of the largest stadiums in the entire world. With a maximum capacity of around 105,000, it is a truly a remarkable sight.1 To connect with such a large audience, the Cowboys installed a n
Jul 12, 2018
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Tips On Creating Quality Videos that POP!

Tim James shares the importance of quality videos and tips on ways that dealers can make their videos more appealing to customers.
Jul 12, 2018
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Are you Deaf, Dumb & Blind to your Customers on Social Media?

Every successful business needs customer feedback to gauge how they are doing. Customer loyalty, experience and retention can’t be modified without hearing what your customers think. Dealerships rely on such things as manufacturer surveys and onlin
Jul 12, 2018