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Firing Your Agency? Do These 4 Steps First
Let’s face it, if a dealership is firing their digital marketing agency, it is a last resort after working to improve results. Ideally, the dealer can identify campaigns that are not performing, audiences that are not being properly targeted, or cr
Jun 25, 2019
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EARNHARDT LEXUS GENERATES 4,289 VIDEO SHARES ACROSS SOCIAL MEDIA PLATFORMS WITH VBOOST VIRAL VIDEOS
Happy customers organically share videos for a viral lift of 564 percent over one year. Newport Beach, CA – June 25, 2019 – Over a one-year period, Earnhardt Lexus, Phoenix’s #2 volume Lexus dealer, experienced a viral lift of 564 percent in it
Jun 25, 2019
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Why Selling OEM Auto Parts Online Isn’t About Margins
The auto parts business in the USA is about an $8-10B a year industry, of which more than $1B include OEM parts. The year-over-year growth of this market is about 13%, and the percentage of sales that occurs online is already at about 85%. This is th
Jun 24, 2019
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Shred-it Study Finds U.S. Business’ Information Security Plagued by Human Error, Insider Threats, and Deliberate Sabotage
Shred-it’s 2019 Data Protection Report reveals more than half of all large U.S. businesses who suffered a breach say it was a result of external vendor errors LAKE FOREST, IL., June 17, 2019 – With the incidence of reported data breaches on t
Jun 24, 2019
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BLACK BOOK AND AUTODATA SOLUTIONS PARTNER TO OFFER INTEGRATED AS-BUILT VALUATION SERVICE
New Service Automates VIN-Specific Decoding and Vehicle Options Adjustments LAWRENCEVILLE, GA (June 24, 2019) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced
Jun 24, 2019
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How to Solve a Big Challenge in Service
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Jun 24, 2019
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Hard Facts: How to See Competitor Ads on LinkedIn
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Jun 22, 2019
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What About Women in the Automotive Industry?
EVP Business Development for DealerBuilt, Veronica Dunford, shares her thoughts about women in the auto Industry in this video blog.
Jun 22, 2019
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LEASE CREDIT APPROVAL RATES RISE TO 72.4 % IN MAY
Lease Approval Ratings in May reach Their Highest Number Yet for 2019 CINCINNATI, OHIO (June 19, 2019) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.4% approval rate in May, a sl
Jun 21, 2019