Auto Retail News

For years, the goal of automotive professionals was to find a way to leverage an online environment that would entice and incentivize car shoppers into walking into a showroom so that they could “start” their journey with their salesperson. This

In this episode of Witt’s Wise Words, Bill Wittenmyer shares why being prepared is vital to success.

Drivers participating in the nation’s most extensive ridesharing services are all independent contractors and, as such, are responsible for keeping their own vehicles maintained. After all, if they want to make money as a contracted driver, it

A community-first mindset and business philosophy inspires positivity and a direct sense of purpose, resulting in higher satisfaction and loyalty.

Social media can be a great challenge at most dealerships. Discover ways to leverage social influence and engage brands to help spread your message.

 CEO & Executive Chairman Scot Eisenfelder explains why customers defect in service in this video blog.

 Bill Wittenmyer shares the difference between nurturing and closing in this episode of Freebie Friday.

 DealerBuilt CEO Mike Trasatti explains why dealers need to ensure that customers aren’t in the dark when things go wrong.

With the auto industry facing a shortage of technicians, it’s important to do what we can to attract young technicians and keep them. After all, when the front end of the business slows down, it’s the back end that can keep your store afloat and