Auto Retail News

Today’s news describes how ShipYourCarNow has partnered with CDK Global to enable dealerships to easily offer home delivery services to their customers nationwide! Boca Raton, FL – November 22, 2019 – ShipYourCarNow, the nation’s premier automo

Digital Dealer, Orlando – Featured Speaker Phillip Stutts brings businesses to a revolutionary new view of marketing through the lens of successful presidential campaign victories. On stage, Phillip unveils the secret 5-Step Undefeated Marketing Fo

By Doug Austin, Founder & President, StrategicSource, Inc. 95 percent of auto dealerships in the U.S. and Canada are decentralized in their purchasing approach – meaning various personnel are tasked with managing selected expenses, including p

By Chuck Barker, President & Founder, Impact Marketing & Consulting Group Begin, start, commence, institute, inaugurate, initiate. Something’s refreshing and optimistic about these words, whether they refer to the dawn of a new day, the bi

By Bob Lanham, Head of Automotive Retail, Facebook Digital marketing campaigns can be difficult to manage – especially during the busy year-end auto sales season. With so many social media platforms and advertising options available, you need to kn

By Melanie Borden, VP of Marketing, Celebrity Motor Cars The end of the calendar year is upon us! 2019 holiday events are ramping up, dealerships are laser-focused on hitting year-end objectives, and dealership leadership teams are working on getti

By Jim Boldebook, Founder, CBC Automotive Marketing This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts to not just survive but thrive in the coming decade. Having been

By Dave Anderson, President, LearnToLead As a leader, you should never let a focus and commitment to improve yourself get old or become forgotten. In fact, little will improve measurably or sustainably in your organization until you do. While leaders

By Scot Eisenfelder, CEO, Affinitiv With fixed ops departments shouldering more of the profitability burden in dealerships, the ability to retain customers is more important than ever. Yet, nearly half of dealership sales customers never return to d