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Facebook Should be Sending Traffic to You – Not the Other Way Around
In one of the 20 Group presentations I gave last month discussing how dealers can better leverage social media, I showed a live demonstration of a dealer’s website that for nearly a year has had a direct link to Facebook in their Top Level Navigati
Jul 1, 2011
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STAR Standards Lighting the Way
I’m not a gambling man, but I bet if I asked 100 dealers on the street what they thought about STAR, the majority of them would think I was asking about science fiction, entertainment or even some sort of new hybrid. However, what I would really be
Jul 1, 2011
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‘Let your Fingers do the Walking’
Do you remember this slogan? AdAge.com ranked it one of the top “Slogans of the Century”, along with: “Just do it” (Nike), “Tastes great, less filling” (Miller Lite), and “We try harder” (Avis). “Let your Fingers do the Walking” w
Jul 1, 2011
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Interview with Della Andersen, Customer Relations Director, Rich Ford
How does a stay-at-home mom – with no experience in selling cars, who threatened to drive her leased Expedition through a car dealership’s showroom window – land a great job as customer relations director at that same dealership, one of the bes
Jul 1, 2011
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Della Andersen, Customer Relations Director, Rich Ford
How does a stay-at-home mom – with no experience in selling cars, who threatened to drive her leased Expedition through a car dealership’s showroom window – land a great job as customer relations director at that same dealership, one of the bes
Jul 1, 2011
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Interview with Dennis Snyder, Rich Ford
Customer satisfaction is a big deal at Rich Ford. It’s such a big deal, when one irate customer threatened to drive her Expedition through the window of the dealership, Dennis Snyder, Rich Ford’s president, convinced her to come work for t
Jul 1, 2011
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“Lincoln Dealers” the truest form of entrepreneurship
I have had the privilege in my automotive career since 1971 to see a lot of old brands go out and a lot of new brands come in, with many model changes. I, like many of you out there, suffered in 1980/81 with a Chrysler franchise and all the problem
Jul 1, 2011
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Effective Communication is Essential to Avoiding Litigation
Last week I participated in a mediation conference and explained to a consumer that the “issue” they were experiencing with their vehicle was not caused by a defect, but instead actually was a normal operating condition of the vehicle and a by-pr
Jul 1, 2011
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Fewer Service Bays Mean More Opportunities!
GRAPH TO BE INCLUDED There are 50,000 fewer service bays in the United States than there were ten years ago. According to The Lang Report, there were 1,180,000 services bays in 2010 compared to 1,230,000 in 2000 (see graph below). Dealerships lost a
Jul 1, 2011