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How Much Progress?

In 1995, when the first online car-buying program was made available to the general public, the premise was two-fold. The idea was to use the Internet as a way to provide consumers upfront pricing within a customer-satisfaction oriented buying proces
Apr 4, 2012
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The ISM Metamorphosis

There is a fundamental shift that occurs for many Internet sales managers. Though most were hired to manage Internet leads, make phone calls and sell cars, the evolving state of our industry has required them to take on more roles. With these new res
Apr 4, 2012
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J.D. Power and Associates Reports: Two Automakers Honored For Improvement in Providing an Outstanding Customer Experience

WESTLAKE VILLAGE, Calif. — J.D. Power and Associates recognized Cadillac and MINI today for the strong improvement of their models and dealership experience during the past three years. David Sargent, vice president of global automotive at J.D.
Apr 4, 2012
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Auto Data Direct Expands Access to Real-Time Motor Vehicle Records

TALLAHASSEE, Fla. — With the addition of Wisconsin motor vehicle records, Auto Data Direct, Inc. (ADD) now offers real-time access to 25 state databases for qualified companies.  Whether for a tow operator needing registrant and lienholder
Apr 4, 2012
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SOCIALDEALER Hires GM Veteran as Director of Corporate Development

Chicago, IL – SOCIALDEALER, a leading social media management company that helps automotive dealers create, manage and monitor their social activities through one centralized web platform, is pleased to announce Brian Fjeldsted has joined the SOC
Apr 4, 2012
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March Auto Sales Strong – Some Manufacturers Report Best Sales Numbers since 2008

Automotive manufacturers overall reported substantial increases in sales for the month of March.  Analysts from Edmunds.com provide insight. On CHRYSLER…From Edmunds.com Sr. Analyst Jessica Caldwell: “Chrysler posted another strong month with ye
Apr 4, 2012
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In your Face…Up your Ads!

Can “in your face” messaging up your advertising effectiveness? Advertisers who know the secrets of in-your-face marketing say it’s the only way to go in the ever-increasing clutter, confusion and hyperbole of the zillions of messages assaultin
Apr 4, 2012
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Digital Air Strike Selected as Company Name for Merged ResponseLogix and Digital Air Strike Brands

SUNNYVALE, Calif. — This week, Digital Air Strike was announced as the official company name of the recently merged automotive digital marketing companies ResponseLogix, Inc. and Digital Air Strike, Co. Headquartered in Silicon Valley, Digital
Apr 4, 2012
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SOCIALDEALER and CAR-MERCIAL to publish case study results on use of Video and Social Media for Automotive Dealers

Chicago, IL – SOCIALDEALER and CAR-MERCIAL will be publishing the results of their joint case study on the use of video and social media, at the upcoming Digital Dealer Conference at the Rosen Shingle Resort in Orlando. The viral potential of usin
Apr 4, 2012