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Mitsubishi Motors Announces New “Temp Drive” Campaign

Cypress, California – Mitsubishi Motors North America, Inc. (MMNA) this week announced its “Temp Drive” marketing campaign, which will give a few fortunate consumers the opportunity to take a break from work and spend an entire day
Apr 18, 2012
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Taking Her Call

Selling to women over the phone, an essential part of the dealer equation these days, presents many opportunities for a salesperson to show the kind of people skills that will make the deal go smoothly and rapidly. And if you do it right, it can resu
Apr 17, 2012
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NCM® Associates and Clients to Participate in Several Education Programs at the 2012 NABD Dealer Academy and Conference for Buy Here, Pay Here

Overland Park, Kan. ― NCM Associates is once again sponsoring the NABD Dealer Academy and Conference for Buy Here, Pay Here (BHPH).  Sponsorship of the annual event and participation in the education tracks is a strategic fit for NCM Associates, w
Apr 17, 2012
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Assess and Reduce Spend Management Risk in 2012

Businesses are faced with varying forms of risk everyday. We take steps to mitigate that risk using a number of tools at our disposal including experts such as accountants, lawyers and the like. We take steps to mitigate risk through processes, polic
Apr 17, 2012
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Allocation – Where Have all the Vehicles Gone?

Depending upon the side of the transaction you are on, the intense demand for vehicles by the consuming public can be a very good or very bad situation. The transaction I am referring to is not the one between the dealer and consumer, but between the
Apr 17, 2012
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IMN Social Driver Launches to Enhance Automotive Dealers’ Online Marketing Strategies

WALTHAM, Mass. — IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today announced the launch of IMN Social Driver™. This fully managed service extends IMN’s automotive industry intellig
Apr 17, 2012
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Auto Shoppers Remain Strong In March, Continued Strong Auto Sales to Follow

Nashville, TN — Dataium, the largest aggregator of online automotive shopper behavior, today released its monthly ASI report. The ASI (Automotive Shopper Intensity) index, a leading predictive indicator of automotive retail sales showed that Marc
Apr 17, 2012
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KBB.com Launches ‘Follow This Car’ Feature; Track Change in Vehicle’s Value Over Time

IRVINE, Calif. — Kelley Blue Book www.kbb.com, the leading provider of new car and used car information, today announces its all-new Follow This Car feature, allowing car sellers to be among the first to know when the value of their vehicle cha
Apr 17, 2012
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Asbury Automotive Group Announces Appointment of New VP & General Counsel

DULUTH, Ga. — Asbury Automotive Group, Inc. (NYSE: ABG), one of the largest automotive retail and service companies in the U.S., today named George Villasana as the company’s Vice President and General Counsel effective April 16. Villasa
Apr 17, 2012