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CEO and Founder of GroupCars Discusses How to Capitalize on The Growing Hispanic Market
Hispanics buy more, return more often and refer more friends and family than any other consumer group in America. Chad Collier, CEO and founder of GroupCars, will share with you how to increase profitability by capitalizing on this growing market. Th
Sep 5, 2012
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Cars.com Drives Online Conversions with Autonomy, an HP Company
PALO ALTO, Calif. — Autonomy, an HP Company, today announced that Cars.com, the leading destination for online car shoppers, has implemented Autonomy’s Multivariate Testing solution to increase sales leads and online conversions. Cars.com
Sep 5, 2012
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Co-Founder of DealerSocket Discusses the Cause and Effect of Mismanaging the Customer Experience
By establishing a road map for your customer interactions, your dealership can automate communications and track every interaction to make sure that your teams are doing the right thing at the right time to the right person. Your CRM’s reporting to
Sep 5, 2012
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Audi Kicks Off NFL Season with First-Ever Campaign for S Models
Audi kicks off football season today with a new advertising and marketing campaign for the 2013 Audi S Models. For the first time in its history in the U.S., Audi is introducing its full line of S Models, bringing the Audi sport performance story to
Sep 5, 2012
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New CarWoo! Dealer Premium Offering Leverages Advanced Digital Retailing Tools from DealerTrack
BURLINGAME, Calif. — To provide the most efficient, useful, and comprehensive online marketplace for automotive buyers and dealers alike, CarWoo! today announced that DealerTrack‘s PaymentDriver and FinanceDriver tools will be directly in
Sep 5, 2012
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Perception, Relevance and Recency!
Recently I was asked what I thought the three most important issues were regarding advertising. In order, they would be perception, relevance and recency. These three cover a broad marketing spectrum. Perception, the most critical, defines how you ar
Sep 4, 2012
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Total Car Score Names the Top 10 Best Cars for Commuting
Consumers heading back to work and school should seek high city fuel efficiency ratings LOS ANGELES — Total Car Score, the most comprehensive automotive ranking and comparison car website, has identified the Top 10 Cars for Commuting based on
Sep 4, 2012
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TrueCar.com: Hyundai/Kia Have Record Transaction Prices in August 2012; Industry Incentives Decline for Fourth Consecutive Month
Ford Has Highest Transaction Prices Since June 2011; Hyundai/Kia Have Lowest Incentives Ever, Chrysler and GM Have Lowest Incentive Spending Since June 2011 SANTA MONICA, Calif. –TrueCar.com, the authority on car pricing, trends and forecasts, esti
Sep 4, 2012
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KBB Commentary: August New-Car Sales Results
Alec Gutierrez, senior market analyst of automotive insights for Kelley Blue Book, had the following points to say on this month’s new-car sales results. Consumers paid between 5 to 8% below MSRP on average in August, not including cash incentives.
Sep 4, 2012