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Hook with Emotion, Close with Logic

I have been a student of advertising/marketing psychology since I was 15 and I am always fascinated with the hooks, gimmicks, triggers and motivators that move people and ring cash registers. Even after 40 years in this business, I’m still captivat
Dec 4, 2012
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FTC Proposes Modifications to Used Car Rule

Proposed Buyers Guide Sticker Advises Consumers to Seek Vehicle Information History via FTC.gov and Directs Spanish Speakers to a Spanish Version of the Guide As part of the Federal Trade Commission’s systematic review of all of the agency’s rule
Dec 4, 2012
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Carfax, National Kidney Foundation Partner to Fight Kidney Disease By Encouraging Car Donations

NEW YORK — Carfax has extended its support of the National Kidney Foundation by promoting the donation of used cars. For vehicles donated to the Kidney Cars program, Carfax makes the donation part of the vehicle’s history by adding a rec
Dec 4, 2012
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Edmunds.com Advises Holiday Car Buyers how to Properly Review Car Sales Contracts Before Closing the Deal

SANTA MONICA, Calif. — As car shoppers rush to land a good holiday deal this month, Edmunds.com, the premier resource for car shopping and automotive information, advises all buyers to take a moment to carefully review their sales contracts before
Dec 4, 2012
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Fiat 500 Abarth ‘Seduction’ Advertisement Named ‘Best TV Commercial’ at the 2012 D Show

Auburn Hills, Mich. – The Fiat 500 Abarth “Seduction” spot was named “Best TV Commercial” at this year’s D Show held Nov. 28 in Detroit. “Seduction” represents the unique characteristics of the Fiat 500 Abarth as a sensual and st
Dec 4, 2012
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AutoNation To Acquire Six Stores in Texas Representing Approximately $575 Million in Annual Revenue

FORT LAUDERDALE, Fla. — AutoNation, Inc. (NYSE: AN), America’s largest automotive retailer, announced today that it has signed agreements to acquire Audi, Porsche and three Volkswagen stores in the Dallas, Texas market from Boardwalk Aut
Dec 4, 2012
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FIAT Launches Social Media Sweepstakes to Drive Promotion of the All-New Battery Electric Fiat 500e

Auburn Hills, Mich. – Now through Mar. 15, FIAT is running a social media sweepstakes in conjunction with the announcement of the all-new battery electric Fiat 500e at the L.A. International Auto Show. Auto show attendees and fans have the cha
Dec 4, 2012
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Make It a December to Remember with Lexus “Check In For Charity” Social Campaign

Automaker’s new app lets fans raise up to $100,000 for Boys & Girls Clubs of America TORRANCE, Calif. — Coffee shops, malls, restaurants, concert venues, even the office are all check-in locations that can help raise money for a good
Dec 4, 2012
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Strong November Auto Sales Reported

According to Jessica Caldwell, Edmunds.com Senior Analyst, the Seasonally Adjusted Annual Rate (SAAR) for November 2012 is over 15 million. This is the highest SAAR the industry has seen since February 2008. Caldwell said there should be a strong car
Dec 4, 2012