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Don’t Panic at One-Click Hits: Tips to Interpret Bounce Rate Metrics
Sources at Search Engine Watch explain the meaning behind Bounce Rate. Site visitors who leave you with one page view may not be as bad as you think. Context and demographic allow Internet Managers looking at these scores to develop their own perspec
Mar 21, 2013
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Automotive Insights: Google’s New Business Forward Channel for the Auto Industry
Google’s recent unveiling of Think Insights presents a section for the Auto Industry. Click the link below to view the newly segmented option for digital marketing and resource. The elegant simplicity is admirable to web designers and curious r
Mar 21, 2013
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Leasing Growth and Incentive Changes to Improve Fleet Market
From Automotive News, voices from Experian and Ally Financial explain the changing environment in rental and fleet market. Reasons for past plummets, incentive changes and the role that dealers play in keeping fleet and leasing up are viewable in the
Mar 21, 2013
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From Dealer to Leader: United Nissan’s Speedy Service Teaches Quick Boosts in Sales and Morale
From Automotive News, an interview with United Nissan’s Owner Don Foreman reveals management tactics for the service office to please customers, raise morale and improve sales. Learn about preparing easier rentals for people being serviced that
Mar 21, 2013
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Attract, convert and retain customers across any channel with Autonomy Optimost
It’s no surprise that marketers must continuously adapt to the demands and expectations of their audience. Wouldn’t it be great if you could to take the guesswork out of making effective business decisions, streamlining marketing operat
Mar 21, 2013
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Manager Productivity = Dealer Profit
Technology has changed the way we do business, and today’s customer has more information at their fingertips than ever before. Even better, that same technology is driving buying traffic to your dealership every day, and your challenge now is conve
Mar 20, 2013
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Infographic on Millenials, the Manic Mobile Shopper
Entrepreneur reports on 16-34 year old’s shopping habits. Mobile device usage, apps and e-commerce accessibility are highlighted as key needs for successful appeal to the younger generation. Click here to read more at Entrepreneur.com>>
Mar 20, 2013
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Strong Used Sales Volume Reported for 2013
NADA’s 2013 used report remarks on the high the auto industry is currently experiencing during this time of economic recovery. Used truck sales and limiting factors, as well as the climb in new truck sales are the focal point of this report: Re
Mar 20, 2013
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Reverse Auctions, Fad or Future?
From Entrepreneur.com, successful new start-up Yumani takes auctions to the consumer. Retailers do the bidding, and the lowest auction “wins”. A sign of the changing, consumer-geared environment? See more below: Click here to read more on
Mar 20, 2013