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Google Analytics Beta Goes Universal

From The Next Web, a look at the beta of Universal Analytics. Get a feel for the new look, and the new updates which include clarity of customer interaction, mobile app performance, and lead generation. The expansion of Google’s Analytics site
Mar 26, 2013
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Dataium ASI Shows Increased Shopper Interest in Family Friendly Compact SUVs

Honda CR-V and compact SUVs take the spotlight, while other segments lose consumer interest Nashville, TN — Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) r
Mar 26, 2013
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Kelley Blue Book Announces 2013 Brand Image Award Winners Based On Annual Car-Buyer Perception Ratings

Honda Takes Three of 13 Categories, Including Best Overall Brand, Most Trusted Brand, Best Value Brand; Each of Big Three Domestic Automakers Honored IRVINE, Calif. – Automakers learn how in-market new-car shoppers view their brands as the 2013 Bra
Mar 26, 2013
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AutoTrader CEO Chip Perry Resigns

According to In Auto News, AutoTrader’s only CEO since opening in 1997 will resign on May 1st. He will remain president of Manheim. Details on Perry’s accomplishments and AutoTrader’s acquisitions and ownership are available below:
Mar 26, 2013
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Reading The Fine Print: What’s Behind Lending Laws for BHPH Dealers

According to Sub Prime News, the recent changes in lending laws for buy here, pay here dealers may have some unpleasant side effects. While the bulletin is meant to target indirect auto lenders, a closer look at the F&I office means that regulat
Mar 26, 2013
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Ford India’s Berlusconi Bondage Ad Sparks Outrage

From MSN’s UK branch, breaking coverage of Ford India’s recent scandal in advertising faux pas. Ford India apologizes publicly for an ad campaign meant to popularize the Ford Figo, a subcompact based on the Ford Fiesta. The tagline “
Mar 25, 2013
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Cox Enterprises Names Sanford Schwartz President of Manheim & AutoTrader Group

Chip Perry to Leave AutoTrader After Impressive, 15-Year Career ATLANTA – Cox Enterprises, Inc. announced today that Sanford (Sandy) Schwartz, president of Manheim, also will assume the role of president of AutoTrader Group, the nation’s largest
Mar 25, 2013
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Ford Sees Sales Growth in Critical ‘Super Segment’ Vehicles

Small cars, small utility vehicles and midsize sedans represent Ford’s plan for growth in the United States Two-thirds of all customers first shop Ford Escape and Fusion when they begin looking at vehicles Since 2009, 38 percent of Ford’s growth
Mar 25, 2013
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Dealer.com’s New Unified Advertising Dashboard Takes Guesswork Out of Automotive Digital Advertising

 Maximizes Spend for Paid Search, Display and Facebook Advertising. New Dashboard Increases Transparency and Flexibility with Market Reach Analysis, Budget Recommendations and ROI Projections Burlington, VT – Dealer.com, a leading provider of digi
Mar 25, 2013