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Auto Retail News

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New Car Prices Down 3.5% in January: Kelley

The U.S. new-vehicle market sales pace slowed in January 2024, despite lower prices and higher incentives. The new-vehicle average transaction price (ATP) last month was $47,401, down 2.6% from December 2023 and down 3.5% compared to January 202
Feb 14, 2024
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Healey Brothers Open Hyundai Dealership in New York

A Hudson Valley dealership continues to expand. Healey Brothers recently has opened the doors for their newest Hyundai store in Fishkill, N.Y. This debut represents the latest Healey Brothers expansion in recent years—now totaling nine dealerships
Feb 13, 2024
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Using AI to Generate Short-Form Videos

Auto dealers tend to have the same problem when it comes to social media: lack of time and resources to create a variety of video content. Short form videos, in particular, have become increasingly popular on social media platforms. Consumer consumpt
Feb 13, 2024
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Super Bowl LVIII Automobile Ads

Besides tuning in for the game and the halftime entertainment, the thing most discussed after the Super Bowl are the ads. The first truly ground-breaking commercial was the Apple’s ad in 1984 directed by Ridley Scott that premiered during third qua
Feb 12, 2024
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Spotlight on…..Reunion Marketing

As we look to tell the stories about people and the products that support auto dealerships, Digital Dealer shining the spotlight on companies that help dealers do their job more effectively. We recently interviewed Reunion Marketing’s Dave Spannhak
Feb 9, 2024
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Morgan Automotive Group Selects automotiveMastermind as its Data & Technology Partner

automotiveMastermind, part of S&P Global Mobility and the automotive industry’s trusted data and technology provider, and Morgan Automotive Group (Morgan), one of the largest automotive dealer groups in the nation, have formed a strategic partn
Feb 8, 2024
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Doggett Buys Five More Dealerships in Texas

Doggett Automotive Group is continuing its expansion into the automotive dealership business. The Texas-based company acquired five dealerships known as the Mike Smith Auto Complex in Beaumont, TX, on Feb. 5. The dealership portfolio obtained in thi
Feb 8, 2024
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Cox Automotive Dealertrack Adds Synthetic ID Fraud Alert as Part of Compliance Solution

Cox Automotive announces the enhancement of the Dealertrack Compliance solution through the addition of a new Synthetic ID fraud indicator, which will help protect dealers against fraudulent transactions earlier in the F&I process. The new Synth
Feb 8, 2024
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5 Visual Marketing Tips for Car Dealers to Boost Online Leads

As the name suggests, visual marketing emphasizes using visual elements and nonverbal cues over text, like images, videos, logos, and even physical appearance, to promote a brand’s identity, values, and what it offers. Regarding dealerships, wh
Feb 8, 2024