Margaret Henney
Jessica Hammonds
Margaret Henney, Vice President of Marketing and Video Strategist at Covideo and Jessica Hammonds, Sr, Product Marketer at CDK will be hosting an insightful session at Digital Dealer Conference & Expo 2026! The 20-minute talk is titled “Stop Checking the Box: The Small Fixes That Make or Break Engagement” and will take place at 10:40 AM on September 22 at the DealerTech Live Stage.
AI and automation are transforming how dealerships engage with customers—but technology alone doesn’t create better experiences. The dealers winning today are pairing smart tools with proven communication practices.
Join this practical session to discover what actually drives engagement, appointments, and showroom visits. The session will cover the small details that often get overlooked: subject lines, email and SMS strategy, personalized video, timely follow-up, better questions, and clear next steps. You’ll leave with actionable tactics your team can put into practice immediately. Less busywork. More conversations. Better results.
About Margaret Henney
Margaret Henney is the Vice President of Marketing and Video Strategist at Covideo, the automotive industry’s leading video messaging platform. With nearly 10 years at Covideo, she has helped shape the company’s brand, go-to-market strategy, and dealer education efforts while working closely with dealerships to implement high-impact video strategies. A passionate advocate for humanizing the car buying process, Margaret believes video helps dealerships build trust, create transparency, and stand out in a crowded market. She is also the co-host of the Sales Unscripted Podcast, where she shares candid, practical insights on sales, marketing, and communication.
Henney will also be hosting the session “AI + Authenticity: How Dealers are Balancing Intelligence with the Human Advantage AI should reduce friction—not remove the human element” on Wednesday, September 23 at 2:40 PM in room 330A.
About Jessica Hammonds
Jessie is a Senior Product Marketer at CDK, responsible for assisting dealerships with the CDK Modern Retail portfolio, including CRM solutions that empower automotive retailers to address operational challenges, strengthen customer engagement, and accelerate business growth. Jessie manages critical dealership workflows that benefit from hybrid intelligence, including go-to-market strategies for CRM AIVA – CDK’s Artificial Intelligence Virtual Assistant – as well as other emerging technologies.
She has deep experience in event operations, having led CDK dealer event logistics nationwide, including CDK Connect and CDK’s presence at NADA. Prior to joining CDK, Jessie was an account development representative and held marketing and social media roles across various organizations. Jessie earned her bachelor’s degree in business administration and marketing at Dominican University.
The Digital Dealer 2026 Experience
#DDCE2026 is built to work for you, providing the perfect combination of access to solution providers, networking time, and high-impact sessions. As we continue to cultivate an essential learning experience, we’ve also tweaked a few things for this year’s show.
Our 20-minute Expo Hall talks no longer overlap, allowing you to get the most out of your time on the floor and ensuring you don’t have to choose between which insights you value the most. Last year’s 90-minute workshops have been slimmed down as attendees can now get hands-on experience in our 60-Minute Learning Labs as well as deeper knowledge in our 45-minute sessions.
With insight into advertising, AI, digital retail and more, Digital Dealer is built to deliver real discernable outcomes you can take right back to the dealership. Learn strategies to improve your customer retention, revitalize your service lane to grow fixed ops revenue and utilize social media to generate high-quality leads.
It isn’t just value for when you return home either. In 2025, attendees were able to start creating real business impact while still at Digital Dealer. Live dealership website audits, analysis of real dealership data stacks and hands-on creation of AI marketing workflows were all on offer. Dealers were formulating plans to improve profitability before they had even headed to the closing reception.
Register Today!
Secure your pass now to lock in the best rates and guarantee access to:
- Expert-Led Sessions: Actionable insights to solve all the biggest challenges your dealership is facing.
- Innovative Solutions: Dynamic tools on the show floor to help optimize operations.
- Real Meaningful Outcomes: Create real business impact to increase sales and improve profitability.
Register now and don’t miss out on a potentially transformative experience for your dealership this September!