Used Car Acquisition in 2026. The Game Has Changed.

Your dealership already knows more about its customers than most companies ever will. The problem is data disconnection. CRM records, website behavior, service history, and marketing activity all live in separate systems, and that gap is costing you deals you don't even know you are losing. A Customer Data Platform (CDP) closes that gap. In this session, cut through the buzzwords, see how dealers are using unified customer data to grow share and retention, and gain a practical framework for evaluating a CDP built specifically for auto retail. If your customer data isn't working as hard as your team is, this session will transform the way you do business.

AI and automation are transforming how dealerships engage with customers—but technology alone doesn’t create better experiences. The dealers winning today are pairing smart tools with proven communication practices.

Join this practical session to discover what actually drives engagement, appointments, and showroom visits. The session will cover the small details that often get overlooked: subject lines, email and SMS strategy, personalized video, timely follow-up, better questions, and clear next steps. You'll leave with actionable tactics your team can put into practice immediately. Less busywork. More conversations. Better results.

As electric vehicles continue to transform the automotive and mobility industries, one question consistently influences purchasing decisions, fleet adoption, and customer confidence: "What about the battery?" In this engaging and practical session, explore why battery concerns remain one of the most significant barriers to EV adoption and how organizations can proactively address these concerns before customers ever raise them.

This session will provide attendees with a proven framework for anticipating customer questions, building trust through education, and creating confidence throughout the buyer journey. Through real-world examples, interactive discussion, and actionable strategies, participants will learn how to transform battery-related concerns into opportunities for stronger customer relationships, increased adoption, and improved business outcomes. Whether you work in fleet management, transportation, automotive retail, mobility services, or customer engagement, this session will equip you with practical tools to communicate more effectively and lead confidently in the evolving EV landscape.