Trending Auto Retail News
Mercedes-Benz Dealers Launch Social Media Contest
MONTVALE, N.J. -- To help mark the 125th anniversary of Mercedes-Benz and its invention of the automobile, Mercedes-Benz dealers launched a social media contest to identify local community service groups doing great work. Playing off of the 125th anniversary, the...
Who Are You Targeting in Your Social Media Campaigns — Men or Women?
When you start to design a social media campaign for your dealership, who is the intended audience -- men or women? According to the latest Nielsen Social Media Report for the third quarter of 2011, you should be targeting women primarily. The results found that women...
Can an iPad App Entice Customers into the Showroom?
How can you bring more customers into the showroom? One automaker thinks the answer to bringing more awareness to its new vehicles is an app for the Apple iPhone and iPad. A story from Mobile Marketer.com, said Volkswagen has a new app for the iPhone and iPad that...
Reynolds Web Solution Product Planning Manager Teaches How To Be Successful Without The Added Cost of an App
"There's an app for that." Yes, there is, and likely an app for everything else you can think of under the sun too. The question is: is it useful? Does it provide consumer engagement that ultimately drives leads and sales? Apps can be useful depending upon the nature...
Dealix Leads Business Vice President Discusses Independent Site Lead Customers
Internet sites lead customers – Do you really know who they are, where to find them and how to sell to them? The best dealers are able to take any independent Internet lead and turn it into a sale. How you can tailor your lead purchasing to find the most in-market...
Google Leads Search Engine Race
RESTON, VA – comScore, Inc., a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 64.8 percent of search queries conducted. U.S....
The Meaning of Google Buying Zagat.com
According to The Wall Street Journal’s Dealer Journal Blog, Google has bought Zagat. You may be thinking, what is Zagat? Zagat’s website says it is “the world's original provider of user-generated content, provides trusted and accurate restaurant ratings and curated...
Driving beyond cameras and office copiers, Canon makes big splash into automotive industry with IDEAS!
Canon’s Intelligent Dealer Electronic Archiving System (IDEAS) helps auto dealers reduce printing costs and increase productivity while improving manufacturer and regulatory compliance for warranty documentation. NEW YORK – Developed to meet the needs of auto dealers...
ActivEngage® and LiveFaceOnWeb.com Launch ActivInvite™ Enhanced Auto Dealer Website Engagement Solution
Orlando, Florida — ActivEngage®, the automotive industry's premium live chat and real-time business intelligence solution for dealerships, today announced the release of a new, ground-breaking live chat offering: ActivInvite™. ActivInvite results from a strategic...
Should You Be Spending More on Advertising in 2011?
Kantar Media reports that U.S. advertising spending jumped 3.2% in the first half of 2011, but how does that reflect on automotive dealer ad spending? According to the report, advertising spending for dealers increased 12.7% in the first half of 2011 (January to...
Digital Magazines – The New Showroom for Auto Advertisers?
NEW YORK -- Automotive marketers have traditionally relied on magazine advertising to successfully build awareness for their models and drive consumers to their dealerships. Today, a new auto showroom is open for business – the interactive screens of digital...
Dealer Specialties Integrates Kelley Blue Book Values into MarketControl Analytics Solution
MONROE, OH - Dealer Specialties, a division of Dominion Dealer Solutions, today announced the integration of Kelley Blue Book Values into the appraisal tool of MarketControl Analytics. Dealer Specialties is the nation’s largest provider of comprehensive inventory...
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