The Battle for the Right Lead Mix
I remember my first Consumer Reports customer. He came into the dealership looking for a used car, carrying…
News August 1I remember my first Consumer Reports customer. He came into the dealership looking for a used car, carrying…
News August 1BDC is one of the most incorrectly overused terms in the automotive retail environment. Far too often, the…
News August 1I discovered a well-written, easy to read, instructional paperback written by Gary Vann, the VP of Sales and…
News July 1The entire history of auto sales has been defined by the dealer’s quest to control the selling process.…
News July 1A friend of mine bought a vacuum cleaner and was proudly touting the features and benefits over a…
News July 1Every day I’m more convinced that dealers’ strategy for making money in used car operations is outdated and…
News July 1As all of you are aware for 28 years I have been teaching you in class that “every…
News July 1What is your dealership real estate worth today? That is a very good question, and not one that…
News July 1It doesn’t matter if your name is on the building or if you’re “just drawing a paycheck,” your…
News July 1Please open up your wallet, pull out a $50 bill, walk over to the nearest trash receptacle, and…
News July 1