Naked and Afraid? How a Survivalist Mindset Breeds Mediocrity
Have you ever seen the show “Naked & Afraid?” Two contestants strip down, head into the wild and…
News April 24Latest in: Sales and Finance
Spring Market Strength in Fifth Week
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News April 23
Freebie Friday: How to Combat Flat Vehicle Sales
Bill Wittenmyer explains why dealerships shouldn’t be afraid of slowing vehicles sales and the actions they can…
News April 19
3 Innovative Recall Tactics
Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The…
News April 19
What are the Odds?
On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet…
News April 19
Profit By Action Quick Tip: Prospecting
Sales people are not order takers. It is your responsibility to understand that your sales process starts…
News April 19
It’s All About Timing: Effective Service Customer Communication
Notifying customers when they are due for service is an obvious—yet crucial—part of any dealer’s marketing strategy. Unfortunately,…
News April 18
Accessory Selling 101: Enthusiasts vs. Non-Enthusiasts
The Specialty Equipment Market Association (SEMA) published its latest market report recently. Of the many interesting findings contained within, perhaps…
News April 17
Paper Contracts: Lack of Transparency Drives Vehicle Maintenance Warranty Chargeback Claims
Vehicle maintenance warranties, including third-party aftermarket agreements, are a major source of chargeback claims for insurance and auto…
News April 17
Why Tesla Missed the Boat
If you haven’t heard already, Tesla was in a world of hurt after reporting its Quarter 1 sales.…
News April 17
