Who is Serving Who?
“The customer knows in the first 60 seconds if you are trying to help them, or help yourself.…
News January 2Latest in: Sales and Finance
Buyer Budget Rescue is Goodwill Karma for Car Dealers
Auto dealers aren’t budget counselors, but what if they were? Think of the goodwill a dealer would create…
News January 2
What Really Makes A Customer Defensive
Having been in the car business for over thirty years, I have often been amazed at how some…
News January 2Our focus is on Pre-Owned Net profit in 2014
Well troops, if we’ve ever had a real opportunity to capitalize on market share and improving volume and…
News January 2
What Do Women Want? Not These 10 Cars…
From Market Watch: What do women want? The differences between men and women have mystified psychoanalysts, philosophers and…
News December 31
Online Marketing vs. Outdoor Advertising – What Should Your Dealership Choose?
Online marketing vs. outdoor advertising, according to Stratosphere Studio. Lately, we’ve been talking a lot about the various…
News December 31
The New Phone Process in Fixed Ops
The new phone process in fixed ops, according to Fixed Ops Insight. From the moment we wake up…
News December 30Show and Tell
Show and tell, from Search Auto Parts. Walk into any repair shop and you’re likely to spot an…
News December 30
The Future Looks Dim for EV Residual Values
The future looks dim for EV residual values, according to Left Lane. Electric vehicles may be cheaper to…
News December 27
How much would online marketing cost my auto dealership?
From Stratosphere Studio: How much would online marketing cost my auto dealership? Sometimes it can be a real…
News December 26
